Social Media and Web 2.0

In the last few years, social media has exploded into our lives in a way that it would have been almost impossible to predict even a decade ago. If Facebook were a country it would be the third most populated country in the world, coming in above the United States with a staggering 400 million users. 

Facebook is not alone in the Social Media revolution however, as rivals Twitter, Linked In and now Google+ have all cornered a particular sector of the social sphere, meaning that whatever you want to say and whoever you want to say it to, there are a whole host of ways to communicate online. 

Benefits that Social Media Could Provide to Your Business

1. Gives you the opportunity to begin listening to what others are saying about your company online.
2. Allow you to have one-to-one communication with your consumers.
3. It can be used to gather feedback about new products.
4. It personalizes your corporation/brand.
5. Provides channels to produce and distribute exclusive content that can be shared which in return extends the voice of your brand.
6. Can be used to share exclusive information and offers to your loyalists.
7. It is an extension to your public relations strategies.
8. Provides platforms to build communities for your brand enthusiasts around your product and company.
9. Offers opportunities that will bring exposure to your company.
10.Provides potential opportunities for word-of-mouth buzz about your company and products.